Ralph Lauren collezione primavera estate 2021: 6 cose da sapere sulla sfilata

Ralph Lauren ha presentato le nuove collezioni Purple Label uomo e Collection donna per la primavera estate 2021 attraverso un'esperienza digitale con la partecipazione speciale di Janelle Monáe. Ecco 6 cose da sapere sullo show.

1. Tutto oppure niente

L’esperienza prende il nome dal famoso brano di Frank Sinatra “All or Nothing at All” e si sviluppa in un racconto cinematografico in bianco e nero ispirato dalle immagini della Hollywood anni '40.

2. See-now buy-now

Le nuove collezioni donna e uomo primavera estate 2021, svelate attraverso un'immaginaria storia d'amore immaginata da Ralph Lauren, sono immediatamente disponibili all'acquisto sulla boutique online del brand.

Model 1 Shoot Source: Ralph Lauren Corporation First Name: KYLA Last Name: RAMSEY Terms: ☐ 1 YEAR WW UNLIMITED ELECTRONIC MEDIA INCL. SOCIAL, POS/POP, PR, DM, OOH, REGIONAL ADV, WHOLESALE ADV (BONUS TO BE FOR MAGAZINE ADV IF RUN) First Usage Date: FEB 1, 2020 Model 1 Expiration: JAN 31, 2021 Usage: 1 YEAR WW UNLIMITED ELECTRONIC MEDIA INCL. SOCIAL, POS/POP, PR, DM, OOH, REGIONAL ADV, WHOLESALE ADV (BONUS TO BE FOR MAGAZINE ADV IF RUNModel 2 Shoot Source: Ralph Lauren Corporation First Name: ABBY Last Name: CHAMPION Terms: 1 YEAR WW UNLIMITED ELECTRONIC MEDIA INCL. SOCIAL, POS/POP, PR, DM, OOH, REGIONAL ADV, WHOLESALE ADV (BONUS TO BE FOR MAGAZINE ADV IF RUN) First Usage Date: FEB 1, 2020 Model 2 Expiration: JAN 31, 2021 Usage: 1 YEAR WW UNLIMITED ELECTRONIC MEDIA INCL. SOCIAL, POS/POP, PR, DM, OOH, REGIONAL ADV, WHOLESALE ADV (BONUS TO BE FOR MAGAZINE ADV IF RUN)Model 3 Shoot Source: Ralph Lauren Corporation First Name: ROZANNE Last Name: VERDUIN Terms: 1 YEAR WW UNLIMITED ELECTRONIC MEDIA INCL. SOCIAL, POS/POP, PR, DM, OOH, REGIONAL ADV, WHOLESALE ADV (BONUS TO BE FOR MAGAZINE ADV IF RUN) First Usage Date: FEB 1, 2020 Model 3 Expiration: JAN 31, 2021 Usage: 1 YEAR WW UNLIMITED ELECTRONIC MEDIA INCL. SOCIAL, POS/POP, PR, DM, OOH, REGIONAL ADV, WHOLESALE ADV (BONUS TO BE FOR MAGAZINE ADV IF RUN)Model 4 Shoot Source: Ralph Lauren Corporation First Name: LUPING Last Name: Terms: 1 YEAR WW UNLIMITED ELECTRONIC MEDIA INCL. SOCIAL, POS/POP, PR, DM, OOH, REGIONAL ADV, WHOLESALE ADV (BONUS TO BE FOR MAGAZINE ADV IF RUN) First Usage Date: FEB 1, 2020 Model 1 Expiration: JAN 31, 2021 Usage: 1 YEAR WW UNLIMITED ELECTRONIC MEDIA INCL. SOCIAL, POS/POP, PR, DM, OOH, REGIONAL ADV, WHOLESALE ADV (BONUS TO BE FOR MAGAZINE ADV IF RUN)Model 5 Shoot Source: Ralph Lauren Corporation First Name: ASH Last Name: FOO Terms: 1 YEAR WW UNLIMITED ELECTRONIC MEDIA INCL. SOCIAL, POS/POP, PR, DM, OOH, REGIONAL ADV, WHOLESALE ADV (BONUS TO BE FOR MAGAZINE ADV IF RUN) First Usage Date: FEB 1, 2020 Model 1 Expiration: JAN 31, 2021 Usage: 1 YEAR WW UNLIMITED ELECTRONIC MEDIA INCL. SOCIAL, POS/POP, PR, DM, OOH, REGIONAL ADV, WHOLESALE ADV (BONUS TO BE FOR MAGAZINE ADV IF RUN)Photographer (S1) First Name: STEVEN Last Name: PAN Photographer Expiration IN PERPETUITY Photographer Term IN PERPETUITY Photographer Usage x Worldwide Unlimited Media

3. La performance musicale

All'interno del flagship store Ralph Lauren a Beverly Hills, Janelle Monáe indossando uno smoking custom-made della collezione Spring 2021 si esibisce in un concerto online dedicato ai fan del brand. La performance musicale inizia con l'interpretazione dell'iconica “All or Nothing at All”.

Shoot source : Ralph Lauren CorporationTalent 01 : Janelle MonaeTalent 02 : Nate WonderTerms: 12 MonthsFirst Usage Date : March 16, 2021Talent 01 Expiration : March 15, 2022Usage : Unlimited, WorldwideTalent 03-10 : Kellis Parker Jr., De'Arcus Curry, Krystal Johnson , Francisco Fattoruso Brittani WashingtonSageDrewCameron JohnsonTerms : 12 monthsPhotographer 1 : Colette de BarrosPhotograpger expiration : No expirationPhotographer term : In perpetuityPhotographer usage : WW unlimited social, digital and POS usage in perpetuity

4. La collezione donna

La nuova Ralph Lauren Collection presenta tagli sartoriali, silhouette eleganti e destrutturate, di ispirazione anni '40. I colori nelle tonalità del blu, crema e bronzo. marrone, si accompagnano a stampe floreali e Art Deco. Le giacche tuxedo sono aderenti e monopetto con dettagli in paillettes, mentre gli abiti sono caratterizzati da linee pulite e fluide, naturalmente eleganti.

5. La collezione uomo

La Purple Label Spring 2021 presenta tessuti ricchi dalle texture naturali: il tweed in lino e seta, lo shantung di seta, i gessati di lino rustico e il crêpe di lana tropicale si alternano a suede ultraleggero e pelle di vitello brunita. Le stampe variano dai fiori tropicali agli animali esotici, i motivi dai quadri alle righe. Gli abiti sono morbidi e leggeri, mentre elementi in denim blu, aggiungono un tocco casual.

Model 1 Shoot Source: Ralph Lauren Corporation First Name: OLI Last Name: LACEY Terms: ☐ 1 YEAR WW UNLIMITED ELECTRONIC MEDIA First Usage Date: Model 1 Expiration: Usage: 1 YEAR WW UNLIMITED ELECTRONIC MEDIA Model 2 Shoot Source: Ralph Lauren Corporation First Name: NIYO Last Name: MALIK Terms: 1 YEAR WW UNLIMITED ELECTRONIC MEDIA First Usage Date: Model 2 Expiration: Usage: 1 YEAR WW UNLIMITED ELECTRONIC MEDIAPhotographer (S1) First Name: STEVEN Last Name: PAN Photographer Expiration IN PERPETUITY Photographer Term IN PERPETUITY Photographer Usage x Worldwide Unlimited Media

6. Snapchat

Gli ospiti collegati all'evento (visibile sul sito ufficiale ralphlauren.com) sono invitati a partecipare all'esperienza indossando virtualmente uno smoking Ralph Lauren tramite un filtro Snapchat creato per l'occasione.